We run a Sunday-league football club. A few seasons ago we ordered new kits — and the whole process was rough. Poor communication. Wrong products turning up. A general feeling that we were a number on a spreadsheet, not a club. By the time the kit landed, half the squad had given up checking the email thread.
Talking to other clubs at the league bar over the months that followed, we realised it wasn't just us. Grassroots football kit was full of suppliers who treated clubs like ticket numbers — long lead times nobody told you about, "premium" upsells on things that should be standard, and a finished product that didn't reflect what was on the original spec sheet.
Nobody we played against had a good word to say about their kit supplier. So we started by writing down everything that had gone wrong with our own order. Long silences in the design rounds. Sponsor logos in the wrong colour. Sizing that didn't match the chart. A finish that peeled by Christmas. We had a clear picture of what "bad" looked like. The harder question was what "good" looked like.
We started reaching out to manufacturers — not to commission another kit, but to understand the process. What does the production timeline actually look like? Why does sublimation work the way it does? How does silicone fail when it fails? Which fabric weights survive a Sunday-morning wash and which ones don't?
We sampled. A lot. Different fabrics from different mills. Different finishes. Crests in three sizes from four different print houses to see how they aged. Wash tests at home, on actual washing machines, with actual football mud on them. We wanted to know the kit we were going to put our name on, end to end.
Once we'd found the partners we wanted to work with — manufacturers, finishers, fabric suppliers we trust — we wanted to share that with clubs who'd put their trust in us. Not because we'd cracked some industry secret, but because grassroots clubs deserve a kit experience that doesn't make them feel like an annoyance.
That's Peaq. A small studio run by people who play, captain, manage and treasure grassroots clubs ourselves. We design the kit with you, hold one standard of finish across the whole range, and treat the people on the other end of the email like the volunteers they actually are.
Football clubs at every level — Sunday league, Saturday morning, semi-pro, university, school, charity, corporate. We've built kit for clubs that play in muddy parks and for sides whose home games are filmed. Same studio, same standards, scaled to the squad.
Outside football: rugby, netball, hockey, cricket, running clubs and esports squads commission us regularly. Same studio process, different cuts.
Two-week emergency runs. Counterfeit replicas of pro club kits. We turn down maybe one in twenty enquiries because the brief isn't right for us — usually we'll know in the first email and tell you straight rather than waste your time.
The Peaq mark — a stylised mountain peak — is on the back of every shirt in the silicone and holographic packages. Two reasons: kit looks better with a back mark on the bone of the neck, and we want clubs to know who built their kit when they look at it ten years later in the storage box.
Tell us the club, the sport, and the squad size. A rough colour direction is plenty to start.
We iterate with you until the kit looks the way the squad wants it to. Mockups on real kit templates, not flat graphics.
Your signed-off design goes into production. We keep you in the loop at every stage, no silence, no surprises.
Kits land ready for the squad — fully finished, sorted, and ready to pull on for the first whistle.