Football kit, done properly.
From £30 a player, designed in the UK.
Peaq builds custom football kits for clubs at every level — Sunday league, semi-pro, university sides, schools, charity matches and corporate teams. Crest, colours, sponsor, sizing, the lot. We start with how the squad actually plays and design back from it.
Three finishes — sublimation, silicone, holographic. One studio standard, short runs, fair lead times, no surprises when the box lands in the changing room.
Everything you need
to commission a football kit.
A custom football kit isn't one decision — it's about a dozen, made in roughly the same fortnight, usually by a volunteer committee with a treasurer asking pointed questions and a season opener already on the calendar. This is the page we wish more clubs had to hand when they started.
What's actually in a Peaq football kit
The default Peaq football kit is a full match set — shirt, shorts and socks — designed from scratch with your crest, colours, sponsor and squad numbers. Made in 140gsm performance polyester, sublimated as a single piece so the design becomes part of the fabric (it can't peel, crack or fade in the wash). Free UK delivery on full-squad orders.
That's £30 per player, which is roughly what a team-shop replica costs. Except this kit is yours, made for your squad, with names and numbers already printed in.
From there, three things you can layer on:
- A finish upgrade — silicone (+£6/player) or holographic (+£12/player) badges. Same shirt, lifted crest.
- Add-ons — 1/4-zip matchday tops in the same colourway, or anything else you need (tracksuits, polos, gilets, bags) on request.
- A goalkeeper kit — already included in the per-player count for full squads, in a contrasting colourway. More keepers? Add one per extra GK at the standard rate.
Choosing a finish — the question that takes longest
Most committees spend longer on this single decision than on the colour, the crest and the sponsor combined. The short version:
- Sublimation — the printed, league-ready default. Lightweight, included in the base price, indistinguishable from a club-shop kit at a few metres' distance.
- Silicone — physical badges, raised a millimetre or two off the shirt, sharp edges, premium feel. The finish most Peaq clubs commit to once they've seen both.
- Holographic — silicone with a metallic, light-refracting top layer. The finish that looks different under floodlights and gets the most reactions in the changing room.
The long version, with photos and how each one wears across a season, is in our journal post: Sublimation vs silicone vs holographic — which finish wins under floodlights?
Sizing the squad — the sizing email
Football kit sizing is the single biggest source of post-delivery emails. Sleeves cut tight, shorts that drift, keepers' shirts that should have gone two up. We try to kill the problem before the full run goes to print.
Once your design is signed off, we send a fit guide tied to the actual fabric and cut, plus a single sizing email to the kit coordinator with a row per player. Squad sizes against existing kit, the coordinator fills the list in, and kits get made to that list. Done.
Junior and youth squads — we've sized kit for under-9s upwards. The fit guide scales accordingly. Tell us the age group in the enquiry.
Crest, sponsor and shirt design
Bring the crest you've got. If it's a rough sketch on a napkin, that's fine — we'll redraw it into print-ready vector artwork during the design rounds. If it's already a proper logo file (SVG, AI, EPS, high-res PNG), even better. We'll size it for the front of the shirt and, on silicone or holographic packages, for a back-neck mountain mark too.
Sponsor logos go on the front of the shirt by default. We've placed sponsor logos for plumbers, pubs, civil engineers, charities and a regional café chain in the past eighteen months. If your sponsor is being awkward about file format, send their website and we'll work back from it.
More on crest design and how to commission a kit logo that actually prints well in our journal: Designing a football crest that survives sublimation, silicone and a Sunday wash.
The goalkeeper kit, properly
Every full-squad Peaq order includes a goalkeeper kit in a contrasting colourway, designed at the same time as the outfield kit. Same fabric, same finish standard, sized to the keeper.
Common requests we say yes to: padded GK shorts (slightly tougher fabric), long-sleeve GK shirt at no extra charge, alternate GK colour for cup runs, second GK kit if you carry two keepers in your matchday squad. The full guide is in our journal: Choosing a goalkeeper kit your number one will actually want to wear.
Lead time and pre-season planning
From sign-off and payment to the kit landing in the changing room is 3–4 weeks. The full process — first email, design rounds, sign-off, production, delivery — typically runs 5–7 weeks end to end.
The clubs that get the smoothest experience are the ones who start the conversation in May or June for an August season opener. The ones who panic are the ones who start in early August for a 12-day turnaround. We'll always try, but the best-quality finish wants its lead time.
The full pre-season planning timeline, with what to do in each of the eight weeks before your first whistle, is in our journal: The pre-season kit timeline, week by week.
Mid-season reorders and replacements
We keep your design on file. That covers:
- New signings — single shirts at the same per-player rate, no setup fee.
- Replacement shirts for the player who's lost theirs (or fed it to the wash with a red sock).
- Top-up keeper kits if you start carrying a second.
- Reorders next season — or whenever you need them — same spec, same colours, only the names change.
Reorders skip the design rounds and ship in the same 3–4 weeks as the original run. The design is yours — if you ever want to take it elsewhere, we hand over the artwork files, no questions asked.
What a custom football kit actually costs
Three squad sizes, three finishes, real numbers (full-squad, free UK delivery):
- 14-player Sunday League side, sublimated: 14 × £30 = £420
- 16-player squad, silicone: 16 × £36 = £576
- 22-player squad, silicone + matchday tops: 22 × (£36 + £30) = £1,452
We've written a full kit-budgeting guide for committees and treasurers — sponsorship, subs, hidden costs, sample budgets at three squad sizes: Kit budgeting for a grassroots committee.
Why design-led teamwear matters
Most teamwear suppliers sell catalogues. You pick a template, change the colours, add the badge. Cheap, fast, and your kit looks like four other teams in the league.
Peaq is built around the opposite assumption: every kit is designed, not configured. The configurator on this site is a pricing tool, not a design tool. The actual design happens in conversation with you — colours, panel layout, sponsor placement, crest treatment, the lot. We keep iterating until you sign off — no cap on rounds, no rush. You see the kit on a real template, not a flat graphic, before it goes to print.
More on who we are and how we work: About Peaq.
Ready to spec your kit?
The configurator below gives you a real number in under a minute — squad size, finish, add-ons, total. No payment, no signup. If the number works, drop your details and we'll come back within a working day to start the design conversation.
One kit.
Two ways to lift it.
The upgrades change the finish, not the fundamentals.
A full match kit — shirt, shorts, socks — with crest and sponsor printed straight into the fabric. Lightweight, league-ready, the starting point for every Peaq kit.
Swap the printed crest for raised, rubber-style silicone badges. Adds a Peaq logo on the front and a Peaq mountain mark on the back. The look most clubs commit to for the season.
Match-grade finish. Same silicone construction with a holographic, metallic treatment on the club crest. The under-lights look — for clubs and brands who want the label to say everything.
Build your kit
in under a minute.
A closer look
at our work.
Four steps
from brief to pitch.
Brief
Tell us the club, the sport, and the squad size. A rough colour direction is plenty to start.
Design
We iterate with you until the kit looks the way the squad wants it to. Mockups on real kit templates, not flat graphics.
Produce
Your signed-off design goes into production. We keep you in the loop at every stage, no silence, no surprises.
Deliver
Kits land ready for the squad — fully finished, sorted, and ready to pull on for the first whistle.
Things football clubs
ask first.
Production runs 3–4 weeks from sign-off and payment. Tell us your season opener, pre-season tour or fixture date in the enquiry — we'll work back from it.
Yes. Every full-squad order includes one goalkeeper kit in a contrasting colourway. Need more than one keeper? Easy add-on at the same per-player rate.
We keep your design on file. Single-piece replacements — for new signings, kit losses, or shirts that didn't survive an away day — are easy whenever you need them. Same artwork, same finish, no setup fee.
Sublimation is the league-ready default — printed straight into the fabric, lightweight, included in the £30. Silicone (+£6/player) lifts the badges off the shirt for a more premium feel. Holographic (+£12/player) is the under-floodlights look. Most clubs commit to silicone for the season once they've seen all three side by side.
We work from a fit guide tied to the actual fabric and cut. Squad sizes against existing kit and the kit coordinator sends back a row-per-player list before anything goes to print. Kills the "this fits weird" problem on day one.
Add a 1/4-zip training/matchday top in the configurator. Tracksuits, polos, gilets and bags are available on request — same colourway, same studio standard. Tell us what your squad needs and we'll spec it.
Yes — schools, university sides, charity matches, corporate teams and Sunday-league grassroots are all in scope. We work with PTA budgets, club treasurers and HR/marketing leads regularly.
Free standard UK delivery on full-squad football kit orders. Need it sooner or shipping outside the UK? Tell us in the enquiry and we'll quote.
Yes. The artwork is yours and we keep a working copy on file. Reorders skip the design rounds, lock in the same spec, and ship in the same 3–4 weeks.