How much does a custom football kit cost? A 2026 UK price guide

The short answer: a full custom football kit in the UK typically costs between £25 and £45 per player for a sublimated shirt, shorts and socks. At Peaq it's £30 per player for the full set, with badge-finish upgrades on top. But the headline number hides a lot, so here's what actually drives the cost — and what a real squad pays at different sizes.

What you're paying for

A custom football kit price is built from a handful of variables. Understanding them is the difference between comparing quotes properly and comparing two numbers that aren't the same thing.

• Pieces. A "kit" usually means shirt + shorts + socks. Some suppliers quote the shirt alone and itemise the rest.
• Decoration method. Sublimation (printed into the fabric) is the standard for custom kit and is included in the base price. Silicone and holographic badges are physical upgrades that cost more.
• Fabric weight. Measured in GSM. Lighter fabric is cheaper; mid-weight (around 140gsm) is the grassroots sweet spot.
• Quantity. Custom kit is short-run manufacturing, so very small orders cost more per unit. Most suppliers have a minimum.
• Names, numbers and sponsor. These should be included in a custom price; some suppliers charge extra.
• Add-ons. Goalkeeper kit, training tops, tracksuits, bags.

The Peaq price, plainly

• £30 per player — full sublimated kit (shirt + shorts + socks), names and numbers included.
• +£6 per player — silicone badge package.
• +£12 per player — holographic badge package.
• +£30 per player — 1/4-zip training/matchday top.
• Free standard UK delivery on full-squad orders. One goalkeeper kit included in the squad count.

What a real squad pays

Three realistic examples, all full-squad with free UK delivery:

• 14-player Sunday League side, sublimated: 14 × £30 = £420
• 16-player squad, silicone badges: 16 × £36 = £576
• 22-player squad, silicone + matchday tops: 22 × (£36 + £30) = £1,452

That works out at roughly the price of a club-shop replica per player — except this kit is designed for your club, with your crest, colours, sponsor and squad numbers already printed in.

Where the hidden costs usually hide

Two quotes at the same headline price can be hundreds of pounds apart once you account for the extras. The usual culprits:

• Setup or design fees — £50–£200, sometimes buried in the small print.
• Separately-charged goalkeeper kit — easy to miss when comparing squad totals.
• Crest digitisation — turning your logo into print-ready artwork. We do it free; some charge £30–£100.
• Per-round design charges — if only one design round is included.
• Delivery — not always free.

We wrote a full line-by-line guide to this: How to read a custom football kit quote.

How to budget for it

Most grassroots clubs fund kit through a mix of player subs, a shirt sponsor and sometimes a club fundraiser. A single sponsor at £300–£500 often covers a chunk of a full squad's kit. Our kit budgeting guide for grassroots committees breaks down sponsorship, subs and sample budgets at three squad sizes.

The shortest version

Budget around £30–£40 per player for a quality custom football kit in the UK. Compare quotes on the all-in total for the same spec, not the headline per-player figure. And if you want a real number for your squad in under a minute, the configurator gives you one with no signup.